A body of work built inside complex systems.

Fintech, logistics, enterprise AI. The pattern underneath: workflow complexity, operational users, and trust earned by design.

Enterprise AI · Document intelligence

Bottleneck by Design

Senior Product Designer · AI collaboration system

Reviews that took a week now finish in under a day; review became teamwork, not gatekeeping.

Media · Broadcaster, via consultancy

Senior Product Designer · Self-service platform

Adoption-first beat feature-parity: 89% efficiency gain and 98% fewer booking errors.

Logistics · Same-day delivery

Senior Product Designer & Product Strategist · Design systems and strategy

From inherited chaos to 30% faster delivery, and a permanent seat in roadmap decisions with the CEO and CTO.

B2B Fintech · Payments

Senior Product Designer · 0-to-1 platform

10-second deal capture, and a lead/deal model that reshaped the backend before a single screen existed.

B2B Fintech · Payments

Senior Product Designer · Registration architecture

240 monthly address errors eliminated; the cascade pattern became the team's default for every onboarding channel.

Consumer · Sport, contract

Lead Product Designer · Discovery and rebuild

Launched with 40% fewer features by design, focused on what must work flawlessly during live matches.